Traditionally, faces were the white-meat good guys who played by the rules and stood for honor and respect. But in today’s WWE, the babyface role has evolved. Now it’s more about authenticity, connection with the crowd, and whether the fans want to cheer for you—regardless of whether you’re cracking jokes, flipping the bird, or beating someone down with a chair if the moment calls for it.

2025’s top babyfaces are a reflection of that shift. They come in all flavors—legacy stars finishing their story, underdog singles breakouts, charismatic trash-talkers, and even a dominant enforcer who just couldn’t be booed any longer. These aren’t your cookie-cutter good guys—they’re complex, compelling, and over as hell. Here’s a breakdown of the five babyfaces who are running the show right now in WWE.

Cody Rhodes stands tall as WWE’s most beloved babyface. His journey from AEW returnee to WrestleMania main eventer has been nothing short of legendary. After finally defeating Roman Reigns at WrestleMania 40 to become the Undisputed WWE Champion, Cody completed the emotional arc fans had followed for over two years. His promos are full of authenticity, passion, and heart, often referencing his father, Dusty Rhodes, which adds a layer of depth and nostalgia. His recent feud with John Cena—who turned heel for the first time in his storied career—has elevated Cody’s status even further, placing him as the face of the company and the emotional anchor of WWE storytelling.

Jey Uso has emerged as one of the most organically over babyfaces in recent memory. Following his split from The Bloodline, Jey embraced his solo path with a fresh energy that connected immediately with fans. His “YEET” catchphrase became a viral chant across arenas, and his personal, emotionally-driven promos helped solidify his place as a main event-caliber babyface. Jey’s ability to switch between fun-loving charisma and intense seriousness has made him one of the most versatile performers on RAW, and the crowd has continued to respond with overwhelming support, especially during his battles with former Bloodline members.

Seth Rollins, the self-proclaimed “Visionary,” continues to be a fan favorite with his unique blend of flamboyant fashion, theatrical entrances, and elite in-ring skills. Rollins’ entrance music has become a massive sing-along moment, and his ability to consistently deliver standout matches makes him one of WWE’s most reliable stars. His work as a fighting champion, particularly during his reign as World Heavyweight Champion, kept him at the forefront of major storylines. Despite a few edge-of-heel moments, Seth remains a babyface in the eyes of fans due to his relentless work ethic and undeniable connection with the audience.

LA Knight has taken WWE by storm thanks to his old-school charisma, crowd-pleasing promo style, and unmistakable catchphrase—“YEAH!” His rise wasn’t initially planned by WWE, but fan support was too loud to ignore. Knight capitalized on the groundswell of momentum, eventually defeating Logan Paul to win the United States Championship, a move that cemented his position as one of the top babyfaces in the company. With a style reminiscent of Attitude Era icons, LA Knight blends nostalgia with current relevance, making him both fresh and familiar to a wide spectrum of the WWE Universe.

Rhea Ripley rounds out the list as a unique babyface in her own right. While originally portrayed as a heel through her association with The Judgment Day, her sheer dominance, cool persona, and genuine charisma led to an organic face turn. Rhea’s presence commands attention, and her ability to hold her own against anyone—man or woman—has made her one of the most respected stars in WWE. Her matches with top-tier opponents like Becky Lynch and Bianca Belair have only enhanced her legacy, and despite still technically being with a heel faction, Rhea receives thunderous cheers every time she appears. She represents a new kind of babyface: unapologetic, powerful, and totally magnetic.